How Does Email Copywriting Improve When You Use Email Data Extraction?

[johnlewis]

The best email copywriting is achieved when the message is aligned to the needs, interests and intent of the audience. In this discussion forum, we will discuss how email data extraction can lead to improved copywriting because it assists marketers in segmenting contacts, personalizing the subject line and writing messages that are relevant, rather than generic. We will also discuss how data-driven insights can be practically applied to positively influence the open rates, the number of clicks, and the overall engagement without resorting to spammy practices. This thread is the one to be considered by every person who wants to be able to combine strong skills in writing with smarter approaches to email marketing.