What are the best books to learn copywriting?

We all need to start somewhere. If you have a newbie question, ask it here
Post Reply
User avatar
Jasper
Newbie
Posts: 8
Joined: Thu Jan 17, 2019 4:00 pm

What are the best books to learn copywriting?

Post by Jasper »

I’m just starting to learn copywriting. What are the best books for me to read to improve my skill?
User avatar
Stardust
Newbie
Posts: 2
Joined: Tue Jan 15, 2019 6:10 am
Has thanked: 2 times
Been thanked: 1 time

Re: What are the best books to learn copywriting?

Post by Stardust »

Hi,

2 books I recommend are Bob Bly, The Copywriter’s Handbook and Joe Sugarman, The Adweek Copywriting Handbook.

If you’re just getting started both of these are great to learn from
These users thanked the author Stardust for the post:
SARubin
User avatar
SARubin
Copywriter
Posts: 233
Joined: Sat Jan 12, 2019 8:00 am
Location: USA
Has thanked: 55 times
Been thanked: 49 times
Contact:

Re: What are the best books to learn copywriting?

Post by SARubin »

Hey Jasper,

It really depends on where you’re starting from, and how far you want to go?

Assuming that you’re talking about actual “copywriting” (and not “content” writing) The two books mentioned above are pretty good books for you to read.

And for getting your mind in the right place, I’d also recommend The Robert Collier Letter Book (it’s around 100 years old so some of the language is a bit outdated. But the concepts are timeless) This book will give you the base foundation for learning how to understand your target market.

And you might also want to look at Eugene Schwartz Brilliance Breakthrough. Right in the opening chapter he tells you to throw away most of the grammar rules you learned in school. Because if you want to sell with the written word, then you need to write like people talk. (and to quote Mark Twain… “If we learned to speak, the way we learned to write… we’d all stutter”)

On top of that… I suggest studying some winning sales pieces to understand the structure and flow of good sales copy.


But the #1 thing I’d recommend is to learn a little, then put it into action so you can see for yourself how it works. Because the lessons you learn from actually doing, will teach you more than a dozen books ever will.

Best of success with your copywriting.

All the best,
SAR
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Specialist
User avatar
Rhonda
Member
Posts: 23
Joined: Sat Jan 26, 2019 12:00 am
Location: TX
Has thanked: 9 times
Been thanked: 12 times

Re: What are the best books to learn copywriting?

Post by Rhonda »

SARubin wrote: Fri Jan 25, 2019 9:50 pm But the #1 thing I’d recommend is to learn a little, then put it into action so you can see for yourself how it works. Because the lessons you learn from actually doing, will teach you more than a dozen books ever will.
This is the best advice. Putting your writing into the public will be your greatest teacher.

Here are some of my favorite copywriting resources

Breakthrough Advertising by Eugene Schwartz
The Boron Letters by Gary Halbert
Scientific Advertising by Claude Hopkins
American Writer’s And Artist’s Institute.
The Copywriter’s Round Table – John Forde
Magic Words – Ted Nicholas
Ogilvy on Advertising – David Ogilvy
Influence – Robert Cialdini

There are many others, but these are very deep and should keep you busy for a long time.

– Rhonda
These users thanked the author Rhonda for the post:
SARubin
User avatar
WordyWordpecker
Member
Posts: 31
Joined: Mon May 27, 2019 1:25 pm
Has thanked: 22 times
Been thanked: 10 times

Re: What are the best books to learn copywriting?

Post by WordyWordpecker »

I just started reading the Gary Halbert letters. Lots of good info on that site.
These users thanked the author WordyWordpecker for the post:
SARubin
Post Reply