For context, I work for a company that specializes in building, marketing, scaling, systemizing, and managing digital info products for content creators and coaches. As part of my role, I reach out to YouTubers and other creators to help them enhance their digital offerings. (Some content creators already have a similar offer in place, which is still optimizable, while others may not yet have such a solution)
(below is a persona profile which i have worked out)
Below is a cold email sequence I’ve crafted, aiming to sound as authentic and relatable as possible, while addressing common pain points and offering potential solutions:
Hey {first_name},
I recently came across your YouTube channel through the video "[video name]"—amazing work!
I’m reaching out because I have an opportunity that I believe you’ll find valuable.
I’m with Exscale, a company that specializes in building, marketing, optimizing, and managing digital products for creative minds like you, who are adding immense value to the creator space.
I’d love to hop on a call with you to share more about it. Do you have some time next week?
Best regards,
Suzanne from Exscale
—-
Hey (first name),
Reeeaally sorry for reaching out again...
Were you able to receive my last email?
Let me know.
Thanks so much for your time,
Suzanne from Exscale
P.S. Sorry, I forgot to include our website in the first email: Exscale.co
—-
Hi again {first_name},
I wanted to follow up on my previous email.
To be honest I don't really know your current situation but we are sure we can help you achieve your goals and overcome barriers.
You probably face problems like technical barriers, lack of time and expertise to reach Independence and grow your income and community.
I know it can be overwhelming to provide such a great value while facing all these hurdles.
Would you be open to a quick video chat?
We’d love to learn more about your situation, share our insights, and help you feel confident moving forward!
Thank you for taking the time,
Suzanne
Project Manager, Exscale
Our Website: exscale.co
—--
Hey {{first:there}},
Looks like I reached out at a bad time. Is turning your social media into a strong income stream and strengthening your audience not a priority for you right now?
If not, no worries—just let me know; our inbox is always open for you.
Take care,
Suzanne
Exscale
—--
Hey {{first:there}},
Hope you are doing well, how is it going?
Hope you don't mind but I was personally interested in what kept you from going on a short video call with us?
Was it just a matter of timing, or did you feel there wasn't a need? Or maybe it was more about skepticism?
Just curious...
Best regards,
Suzanne
—
Persona profile:
Goals/Motivations
Independence
Monetize Effortlessly
Scale with Ease
Increase Revenue
Personal Growth & Branding
Scaling Content Creation / Online presence
Focus on what they want to like- content creation
Provide Value
Pain Points:
Lack of Time
Technical Barriers
Stuck in Scaling/ optimizing
Lack of Expertise in Business
Limited Resources (for example not enough budget to hite a full team)
Overwhelmed and Stressed
Common Objections:
Price Sensitivity
Skepticism
Fear of Losing Control
not enough time
Fear of Being Just Another Client
Interests:
Content Creation
Entrepreneurship
Growth Strategies
Self-Improvement
Networking
Emotional Triggers:
Fear of Missing Out
Dreaming of Freedom
Impostor Syndrome / Self-Doubt
Desire for Social Proof and Validation
The Need for Control (Fear of Losing Control)
Fear of Failure
Overwhelm and Stress Relief
